The Income Shift
How You Can Turn Your Existing Expertise and Experience Into an Independent Income Stream Before You Need One
Ai is disrupting the workforce and marketplace. How you generate income tomorrow will look nothing like it does today.
How to turn your existing expertise into an independent income stream before you need one
A live 75-minute session for professionals who are still employed, still performing, and quietly building something on the side. Or thinking about it.
Thursday, August 27. Free to attend.
What is actually happening to professional income right now
Which roles are absorbing the change, which are being repriced, and what the market looks like by 2028.
What separates the professionals building leverage from the ones waiting to be told
The difference is not talent. It is timing.
Seven years ago today, I had a severance check and no plan.
August 19, 2019 was my last day at Pfizer. Twelve years. I did not leave on my timeline. I left on theirs.
What I know now is that everything I eventually built was already inside me on that last day. The relationships. The judgment I developed making real decisions with real stakes. The credibility no algorithm could replicate. It was all there. I just had not packaged any of it, priced any of it, or told anyone it was available.
So I spent the first year doing under pressure what I could have done calmly with a paycheck still coming in.
That is the difference between my story and yours. You have the one thing I did not have. Time.
This session is what I would tell myself in the months before that last day.
Six answers to the questions most people never ask out loud.
What inside your current role is already sellable
You are sitting on more than you think. This is how to find it.
How to price and package what you know before you have a portfolio or a single client
The chicken-and-egg problem, solved.
How to build on the side without putting your job at risk
What your employment agreement actually says, what most people get wrong about it, and how to stay clean.
How to position yourself on LinkedIn while employed
Visible to buyers. Not a signal to your employer. There is a way to do both and it is not subtle self-promotion.
What to say when a colleague or your manager notices
You will get asked. Here is the language that protects your reputation and your relationships.
The number that tells you it is real
How to know when the side income is enough to change your decision, and what to do in the meantime.
This room is for you if...
You are employed, respected, and quietly wondering what else your expertise is worth You are not unhappy. You are not leaving tomorrow. You just want to know what you are sitting on before someone else decides for you.
You have started something on the side and it has not grown past a trickle You are closer than you think. The gap between a little and a lot is positioning, not more hours.
You are watching your industry shift and want to move first Before the restructuring announcement. Not after it.
You want a second income stream but do not want to risk the first one This is the session that takes that concern seriously instead of telling you to burn the boats.
You know your expertise is valuable and you are not monetizing it at the level it deserves That gap has a name. And it has a fix.
"Intelligence is no longer a competitive advantage. It is the floor. The professionals who will set the price in the Ai era are the ones who understand what becomes more valuable as Ai advances, and who build accordingly."
This is not a prediction. It is already in motion. The W-2 workforce is contracting. The 1099 economy is expanding. The professionals who come out ahead are the ones who build while they still have a paycheck, not the ones who start after the announcement.
The Income Shift is the framework. August 27 is where we build it.
Go deeper with VIP access
Registration is free. After you reserve your seat, you'll have the option to upgrade to VIP for $26 — unlocking everything you need to get the most out of this session.
Free to attend · VIP upgrade offered at registration
What attendees are saying.
Real reactions from past attendees of The Income Shift.
“I have a 1099 opportunity but I've been hesitant to leave my W2. This session gave me the clarity I needed.”
“I work in the office of the CEO and this is how we set priorities every quarter. Game changer.”
“Experience is the differentiator. Powerful.”
“Conversations lead to cash flow.”
Brittany N. Cole
Brittany N. Cole is the CEO and Founder of Career Thrivers, a leadership infrastructure platform that has impacted 130,000+ leaders across 103 organizations including Amazon, Bridgestone Americas, Caterpillar Financial, UPS, and Sony Music Publishing.
In 2019, she was laid off from a 12-year career at Pfizer. She turned that moment into a seven-figure business, a bestselling book, a LinkedIn Learning course with 26,000+ global learners, and a platform that is now equipping leaders worldwide for the Ai era.
She made the Income Shift under pressure, before it became urgent for everyone else. Now she teaches it to people who still have time.
- ·Bestselling Author
- ·TEDx Speaker
- ·LinkedIn Top Voice
- ·Top 10 L&D Company
- ·Harvard Kennedy School
- ·USA Today Contributor
Ready to make the shift?
Reserve your free seat. Join live on August 26 and bring your questions.
Questions
Your career built the expertise.
Your brand monetizes it.
The shift is already happening. The only question is whether you are positioned for it.